01
5-second clarity
A new visitor can tell what you sell, who it is for, and why it is different without scrolling.
Audit the store
before buying traffic.
If your storefront fails three or more of these checks, more ad spend usually just sends more people into the same friction.
02
Hero CTA
The first call-to-action is specific and leads to the highest-intent next step.
03
Trust near the buy button
Shipping, returns, authenticity, fit, or guarantee details appear where hesitation happens.
04
Product copy
Descriptions sell outcomes and objections—not only materials, dimensions, or supplier copy.
05
Mobile hierarchy
The mobile page keeps the product, price, proof, and CTA visible without clutter.
06
Collection focus
Navigation helps shoppers choose rather than exposing every category at once.
07
Checkout surprise check
No unexpected subscription, shipping, tax, or policy language appears late in the funnel.
08
SEO titles
Homepage, collections, and key products use descriptive titles rather than generic template text.
09
Brand consistency
Old names, placeholder copy, conflicting tone, or unfinished theme blocks are gone.
10
One next action
Every major page has one obvious action for a shopper to take next.
DONE WITH THE CHECKLIST?
Request the sprint Get ready-to-use copy and a clear fix list.
$149 flat. Homepage copy, three product-page rewrites, CTA/trust recommendations, a mobile-site review, SEO titles, and an implementation checklist. Emailed within 48 hours after payment and your full brief. You apply the changes; live store editing is not included.